Executive Training

Executive Training by HOC creative.

HOC Creative offers the most effective media training and public speaking training workshops in Arabic and English. We also offer an in-depth cultural training workshop in English for high executives and all expats living in the GCC region. If you are looking for Arabic media training, media interview preparation in Arabic or in English, public speaking workshops in Arabic, or cultural training to get acquainted with the cultural aspects of doing business in the GCC region, you are in the right place.

Arabic media training workshop

While we offer our media training workshop both in Arabic and English, we realize that the challenge you may be facing is finding reliable and effective media training in Arabic. Dr. Ali Mohamad, our CEO, course designer and trainer, offers his decades-long experience in the media training field in the form of a one-day highly effective and efficient media training workshop.

Workshop outlines

The workshop covers both basic and advanced skills needed for a successful media interview, be it on TV, radio, social media, documentary film, or any other form of media exposure. The workshop covers the following:

Intro to speaking to the media: How to be ready
Look your best: How to dress, how to sit, how to move, how to gesture
Building your messages
Answering questions
Preparing and using soundbites
Practical tips and tricks

Methodology

Customized workshops

Refresher workshops and interview prep

Crisis communications media training

Methodology

Customized workshops

Refresher workshops and interview prep

Crisis communications media training

Public speaking workshop in Arabic (and English)

Our public speaking workshop is specially designed to help executives and spokespeople to execute their public speaking event at highest standards. Our workshop covers presentations, business meetings, keynote speakers sessions, podcasts, and other forms of public speaking. We offer our public speaking workshop in Arabic and in English, taking into consideration all the cultural aspects of speaking in the GCC region.

Workshop outlines

In our public speaking workshop, conducted in Arabic or English, we cover basic and advanced skills of public speaking and presentation skills, including:

Identidying your audience
Identifying your goals
Building your content
Practicing and testing
Creating and practicing your presentation
Key messages and Q&A sessions preparation
How to look your best
How look comfortable and confident

Customized one-to-one public speaking workshops

Cultural Training in the GCC region: Doing Business in Arabia

Our cultural training workshop is the summary of our decades of experience in the GCC region. We capitalize on our long experience in the cultural aspects of the GCC region to present a dynamic workshop tailored for executives just arriving at the GCC region. This workshop is presented in English for all expat executives starting a new segment of their careers in the region.

Cultural training workshop outlines

In this workshop, we introduce candidates to the GCC region, with a special focus on the country in which they operate. The workshop is customizable to cover exactly what our clients need to know to conduct their own business in the GCC region. The workshop covers:

The political system
Social norms and the social hierarchy
The basics of business etiquette
Meals, coffee, and socializing
The multicultural city – the multicultural workspace
Fixing and maintaining your online image
The fundementals of Islam, Ramadan, and cultural values
Inclusion and discrimination
Culturaly sensitive issues: How to handle LGBT+, feminism, alternative lifestyles, and religion
Alcohol, pork, and other non-Halal foods
Dos and don’ts

Meet the trainers

Trainer: Dr. Ali Mohamad

Dr. Ali Mohamad is the Founder and CEO of House of Content, the leading Arabic content provider in the GCC region since 2013, and the Founder and CEO of HOC Creative, the culturally-aware marketing agency in Dubai.

Dr. Ali Mohamad is a seasoned media trainer, cultural trainer, and public speaking trainer. He is the author and trainer of the Training Workshop you are attending. He has a long track record of training high officials, VIPs, royalty, and executives in the GCC region, both in Arabic and in English.

Meet the trainers

Assistant Trainer: Inana Shakour

Inana Shakour is the Business Development Director at HOC and HOC Creative. She is an experienced trainer with tons of knowledge and experience in media training, public speaking training, and cultural training. She is highly skilled in customizing training to fit the clients’ needs, and in conducting training in a multicultural environment.

Inana is also a seasoned PSS trainer, NVC trainer, and Life Skills for Youth trainer.

Talk to us, we are as good as we claim!

Talk to us now! Our talented team delivers results that exceed expectations and is dedicated to your satisfaction. Transparent, reliable, and tailored to your needs, we are as good as we say we are!

Let’s talk